{"id":7126,"date":"2019-10-02T16:30:02","date_gmt":"2019-10-02T20:30:02","guid":{"rendered":"https:\/\/stguillaume.com\/as-it-approaches-its-80th-anniversary-fromagerie-st-guillaume-is-getting-a-fresh-new-look\/"},"modified":"2026-03-05T12:12:45","modified_gmt":"2026-03-05T17:12:45","slug":"as-it-approaches-its-80th-anniversary-fromagerie-st-guillaume-is-getting-a-fresh-new-look","status":"publish","type":"post","link":"https:\/\/stguillaume.com\/en\/as-it-approaches-its-80th-anniversary-fromagerie-st-guillaume-is-getting-a-fresh-new-look\/","title":{"rendered":"As it approaches its 80th anniversary, Fromagerie St-Guillaume is getting a fresh new look!"},"content":{"rendered":"\n[et_pb_section admin_label=&#8221;section&#8221;]\n\t\t\t[et_pb_row admin_label=&#8221;row&#8221;]\n\t\t\t\t[et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221;]<!-- divi:heading {\"level\":4} -->\n<h4><strong><em>A new visual signature and a new website for St-Guillaume cheeses, aiming to stand out in a competitive market where imported cheeses are increasingly common<\/em><\/strong><\/h4>\n<!-- \/divi:heading -->\n\n<!-- divi:paragraph -->\n<p><em>Saint-Guillaume, October 2, 2019<\/em> \u2013 We are very pleased to present the new brand image for St-Guillaume cheeses and, at the same time, to announce the launch of our brand-new website <strong><a href=\"https:\/\/stguillaume.com\">stguillaume.com<\/a><\/strong>. Distribution of the new packaging to retailers will begin on Monday, October 7, 2019, and the rollout will take place gradually through the end of December. <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p> We believe it is essential for our company to have a clearly identifiable brand image and to evolve it over time. <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:quote -->\n<blockquote class=\"wp-block-quote\"><p>\u201cThis allows Fromagerie St-Guillaume to continue to be viewed positively by the public, while also standing out in a constantly evolving competitive market,\u201d says Nathalie Frenette, General Manager of La Coop Agrilait, which owns the cheese factory. <\/p><\/blockquote>\n<!-- \/divi:quote -->\n\n<!-- divi:paragraph -->\n<p>We were looking for a more effective way to quickly catch the eye of consumers who make their choice in just a few seconds among a wide range of products. Many new packages are currently appearing, due in part to the increase in imported cheeses following recent international agreements.  <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p><strong>A trusted partner<\/strong><br>We worked closely with <strong><em>Larouche Marketing Communication<\/em><\/strong> to modernize our brand image and create the new website. We brought everything up to date while preserving what we\u2019ve built, placing great importance on:  <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:list -->\n<ul><li> Preserving the unmistakable P\u2019tit Frais signature and the legendary St-Guillaume blue associated with our fresh daily cheddars, in curds and blocks;<\/li><li>Adding the Canadian Milk logo (blue cow) on all eligible products;<\/li><li>Adding a clear label to easily identify lactose-free cheeses. <\/li><\/ul>\n<!-- \/divi:list -->\n\n<!-- divi:image {\"id\":808} -->\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"651\" src=\"https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Ptit-Frais-et-Emmental_blanc-1024x651.png\" alt=\"\" class=\"wp-image-808\" srcset=\"https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Ptit-Frais-et-Emmental_blanc-1024x651.png 1024w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Ptit-Frais-et-Emmental_blanc-300x191.png 300w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Ptit-Frais-et-Emmental_blanc-768x488.png 768w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Ptit-Frais-et-Emmental_blanc-151x96.png 151w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Ptit-Frais-et-Emmental_blanc-1080x687.png 1080w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Ptit-Frais-et-Emmental_blanc-1280x814.png 1280w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Ptit-Frais-et-Emmental_blanc-980x623.png 980w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Ptit-Frais-et-Emmental_blanc-480x305.png 480w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Ptit-Frais-et-Emmental_blanc.png 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:paragraph -->\n<p><strong>A few new additions!<\/strong><br>A launch is the perfect time to announce what\u2019s new! In the coming days, you\u2019ll notice the arrival of a strong shredded and sliced cheddar. We\u2019re also very happy to add a light Swiss to our product lineup. This reduced-fat product contains <strong>35% less fat<\/strong> than regular Swiss and will be offered in a block, sliced, and shredded\u2014so you can create a guilt-free version of your favourite dishes.   <strong> <\/strong><\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:image {\"align\":\"center\",\"id\":809,\"width\":589,\"height\":329} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Nouveaut%C3%A9s-fromages-St-Guillaume-blanc-1024x573.png\" alt=\"\" class=\"wp-image-809\" width=\"589\" height=\"329\"><\/figure><\/div>\n<!-- \/divi:image -->\n\n<!-- divi:paragraph -->\n<p><strong>New cheese factory logo and new St-Guillaume brand<\/strong><\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:gallery {\"ids\":[816,815]} -->\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/FSG-logo-bleu-RGB-2-1024x707.png\" alt=\"\" data-id=\"816\" data-link=\"https:\/\/stguillaume.com\/?attachment_id=816\" class=\"wp-image-816\" srcset=\"https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/FSG-logo-bleu-RGB-2-1024x707.png 1024w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/FSG-logo-bleu-RGB-2-300x207.png 300w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/FSG-logo-bleu-RGB-2-768x531.png 768w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/FSG-logo-bleu-RGB-2-139x96.png 139w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/FSG-logo-bleu-RGB-2-1080x746.png 1080w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/FSG-logo-bleu-RGB-2-1280x884.png 1280w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/FSG-logo-bleu-RGB-2-980x677.png 980w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/FSG-logo-bleu-RGB-2-480x332.png 480w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/FSG-logo-bleu-RGB-2.png 1572w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Marque-St-Guillaume-Le-Ptit-Frais-1024x684.png\" alt=\"\" data-id=\"815\" data-link=\"https:\/\/stguillaume.com\/?attachment_id=815\" class=\"wp-image-815\" srcset=\"https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Marque-St-Guillaume-Le-Ptit-Frais-1024x684.png 1024w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Marque-St-Guillaume-Le-Ptit-Frais-300x200.png 300w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Marque-St-Guillaume-Le-Ptit-Frais-768x513.png 768w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Marque-St-Guillaume-Le-Ptit-Frais-144x96.png 144w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Marque-St-Guillaume-Le-Ptit-Frais-1080x721.png 1080w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Marque-St-Guillaume-Le-Ptit-Frais-980x654.png 980w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Marque-St-Guillaume-Le-Ptit-Frais-480x320.png 480w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Marque-St-Guillaume-Le-Ptit-Frais.png 1107w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n<!-- \/divi:gallery -->\n\n<!-- divi:paragraph -->\n<p><strong>The <em>fresh<\/em> cheese<\/strong><br>You read that right! \u201cThe <em>fresh<\/em> cheese\u201d is the new advertising tagline that will accompany our cheese factory\u2019s communications. Three short, catchy words that quickly highlight the great quality of our (<em>real<\/em>) cheeses, as well as the unbeatable freshness of our cheddar curds <em>Le P\u2019tit Frais<\/em>, the flagship product of Fromagerie St-Guillaume since 1940. <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:image {\"id\":819,\"width\":496,\"height\":636} -->\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/St-Guillaume-le-frais-fromage-02-798x1024.png\" alt=\"\" class=\"wp-image-819\" width=\"496\" height=\"636\" srcset=\"https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/St-Guillaume-le-frais-fromage-02-798x1024.png 798w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/St-Guillaume-le-frais-fromage-02-234x300.png 234w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/St-Guillaume-le-frais-fromage-02-768x985.png 768w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/St-Guillaume-le-frais-fromage-02-75x96.png 75w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/St-Guillaume-le-frais-fromage-02-1080x1385.png 1080w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/St-Guillaume-le-frais-fromage-02-1280x1642.png 1280w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/St-Guillaume-le-frais-fromage-02-980x1257.png 980w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/St-Guillaume-le-frais-fromage-02-480x616.png 480w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:paragraph -->\n<p><strong>New website\u2014a must!<\/strong><br>Creating the new website <strong><a href=\"https:\/\/stguillaume.com\">stguillaume.com<\/a><\/strong>, dedicated exclusively to Fromagerie St-Guillaume, was a must! Designed for today\u2019s digital world, the new website was built in \u201c &nbsp;<em>responsive<\/em>\u201d format to display optimally on all devices (tablet, smartphone, desktop computer, etc.). Simple, clean, organized, and modern\u2014like our new packaging\u2014the site now offers a better experience and clear information for users.  <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p><strong>We\u2019re hiring!<\/strong><br>We\u2019re especially proud of the <em><a href=\"https:\/\/stguillaume.com\/la-coop-agrilait\/\">La Coop Agrilait<\/a><\/em> and <em><a href=\"https:\/\/stguillaume.com\/carrieres\/\">Careers<\/a><\/em> sections, where we showcase our valued employees and historical photos of our cooperative; it\u2019s our DNA and our story. We\u2019re convinced the overall quality of the website will help strengthen the confidence and trust of those who apply to work with us. <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:image {\"id\":820} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"647\" src=\"https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Site-web-Carrieres.png\" alt=\"\" class=\"wp-image-820\" srcset=\"https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Site-web-Carrieres.png 821w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Site-web-Carrieres-300x236.png 300w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Site-web-Carrieres-768x605.png 768w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Site-web-Carrieres-122x96.png 122w, https:\/\/stguillaume.com\/wp-content\/uploads\/2019\/10\/Site-web-Carrieres-480x378.png 480w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/figure>\n<!-- \/divi:image -->\n\n<!-- divi:paragraph -->\n<p>Fromagerie St-Guillaume would like to thank all its customers, distributors, employees, and cooperative members, as well as Larouche Marketing Communication\u2014thanks to whom we have the great pleasure today of adding this wonderful chapter to the history of La Coop Agrilait, which will celebrate its 80th anniversary in 2020! <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p><strong>About Fromagerie St-Guillaume, a division of La Coop Agrilait<\/strong><br>Founded in 1940 by around fifty milk producers from Saint-Guillaume, who joined forces to recover from a major economic crisis, La Coop Agrilait now has more than 200 producer members and 250 employees across its various units, including Fromagerie St-Guillaume. Its experienced cheesemaking experts process more than 32 million litres of milk each year into cheese curds (Le P\u2019tit Frais), cheddar, goat cheddar, halloumi, brick, Monterey Jack, Swiss, Emmental, pizza mozzarella, and tortillon. Fromagerie St-Guillaume stands out for its exceptional service thanks to its network of 40 exclusive distributors who hit the roads across Quebec in the early hours every morning.  <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p> \u2013 30 \u2013 <\/p>\n<!-- \/divi:paragraph -->\n\n<!-- divi:paragraph -->\n<p>Source:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <br>Marie-F\u00e9e Proulx<br>Marketing and Communications Coordinator<br>La Coop Agrilait<br><a href=\"mailto:mfproulx@agrilait.com\">mfproulx@agrilait.com<\/a><\/p>\n<!-- \/divi:paragraph -->[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":7136,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fromagerie St-Guillaume gets a makeover for its 80th anniversary!<\/title>\n<meta name=\"description\" content=\"Discover the new website and new visual identity of Fromagerie St-Guillaume, celebrating its 80th anniversary in 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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